[Oregano's Pizza Bistro]
Oregano’s Twist It Up
Brand and Creative Strategy // Copywriting and Concept Development // Graphic Design and Art Direction // Video Production // Social Media Strategy and Content Production // Influencer Activation
[Background]
When Oregano’s came to us, they weren’t just looking for a new brand campaign, they wanted to reclaim what made them truly unforgettable. Amidst a crowded restaurant landscape, we zeroed in on what sets them apart: a bold personality, southwest-inspired charm, and an unmistakable vibe.
[Challenge]
How do you stand out in a world where every restaurant is clamoring for attention? For Oregano’s, it wasn’t just about being different; it was about staying authentic while making a statement.
[Insight]
When you step into Oregano’s, you’re instantly transported to a world of bold flavors and vintage soul. With southwest-inspired ingredients, retro decor, and a menu brimming with personality, we saw an opportunity to turn their Italian roots into something distinctly fresh that couldn’t be ignored.
[Solution]
We took Oregano’s retro style and cranked up the energy. By marrying their quirky personality with a vibrant, modern look, we crafted a campaign that not only celebrates their delicious dishes but also connects with their guests in a way that feels bold, fun, and undeniably Oregano’s.
The Full-Length Spot
To showcase Oregano’s atmosphere and highlight their generous, family-style portions, we launched the "Twist it Up" campaign, celebrating each customer’s unique taste and playing up the spin Oregano’s puts on Italian traditions.
A Refreshed Look
We gave Oregano’s a fresh new look that’s as bold as their flavors. By combining vibrant, mouthwatering food photography with punchy, personality-packed messaging, we made sure every piece of creative looked as good as their dishes taste. Add to that a playful, approachable iconography system inspired by their quirky vibe, and the result is a refreshed campaign that stands out and invites everyone to the table.
12 Days of Pasta
Leading up to the holidays, we huddled up with Arizona Cardinals star tight end Trey McBride to serve up some seriously fun short-form content. Together, we spotlighted all 12 of Oregano’s pasta dishes, showcasing them in a way that was as bold and unfiltered as Trey himself.
LTO Promotions
From eye-catching Kaboom Club emails to playful table tents and counter cards, every touchpoint we designed was as bold as Oregano’s limited-time dishes.
