FIORUCCI FOODS
THE SUPER BOARD
We built a custom charcuterie board so that partners didn’t have to choose between the Super Bowl or Valentine’s Day.
Brand Strategy, Public Relations, Influencer Activation, Social Media Strategy and Content Production, Graphic Design, Copywriting, Video Production, Website Development, eCommerce
The Challenge
In 2022, the Super Bowl and Valentine's Day fell on back-to-back days, so we made a dual-sided charcuterie board fit for both occasions. And the crowd went wild.
But in 2023, the holidays fell next to each other again.
The Solution
For the second year in a row, we dropped the Fiorucci Super Board. But this year, even bigger, better, and more foldable than before.
The Launch Video
Riffing off of the idea of product launch and demo videos, we made our own version of a new product release video that teased the Super Board 2.0 as both a giveaway item for the second year in a row as well as an exclusive, limited-time drop for customers to purchase a board.
The Website and Online Sale
We built a custom eCommerce landing page to host the sale of the Super Board, and seamlessly linked it into our client’s existing website.
The Influencer Promotion
We had so much success in Year 1 that we looked for even more prominent influencers to partner with, and we let them host the giveaway. Our influencer partners gave away a few boards to some lucky fans, but they also teased the online sale, driving everyone to the Fiorucci website to buy them.
Right after we signed one of our partners to promote this Big Game Giveaway, she signed a deal to host the official TikTok Super Bowl party, adding increased awareness and credibility to our brand.
The Results
If 2022 was a touchdown, then this Super Board was football’s biggest end zone celebration. Our fans and fans of our influencer partners were blown away by the board and the idea. For the second year in a row, we were flooded with messages from fans asking how to get their hands on one.
With an all-in budget of $150k, we only made 50 of these one-of-a-kind boards, and we sold out in 47 minutes. Seriously—the first time refreshing our store inventory, they were gone!
Between our paid partners and UGC from winners, we received over 100 pieces of content from influencers that earned over 3M video views, 8.2k social shares and over 5k comments (almost all were positive).
The board even scored us an invitation to
Allison Kuch’s private Super Bowl house party!
