BAR-S Iconic Summer Mashup 3.0
Bar-S Guy ft. The Grillin’ Maidens
We worked with five social media stars to build an all-female rock band and put a juicy new twist on Cherry Pie.
Brand and Creative Strategy, Copywriting and Concept Development, Graphic Design and Art Direction, Video Production, Influencer Activation, Social Media Strategy and Content Production, Digital and Traditional Media Planning and Buying, Web Design and Optimization
The Challenge
After 2 years of national parody music success, how do we make the third installment of the Bar-S Iconic Summer Mashup trilogy the best one yet?
The Solution
We created an all-female, ‘80s parody rock band out of some of social media’s most talented musicians to put a new spin on Warrant’s famous glam rock classic, Cherry Pie. All in the name of Bar-S hot dogs, lunch meat, bacon, and chorizo.
The Music Video
The Band
Separately, they’re some of social media’s biggest stars. But together, they’re the Grillin’ Maidens!
Lead Singer
Betty Maxwell
@realbettymaxwell
Miss America 2016 and American Idol star
Lead Singer
Ashley Argota Torres
@ashleyargotatorres
Disney and Nickelodeon actress and singer
Lead Guitar
Sophie Lloyd
@sophieguitar_
Lead guitarist for MGK
Bass Guitar
Moa Muñoz
@givememoa
Bassist for Olivia Rodrigo, featured in Netflix TV show theme songs
Drums
Kennedy Jardine
@kennedyjardine
Self-taught COVID-19 drummer turned TikTok star with 2M+ followers
The Logos
We combined ‘80s rock inspo with juicy Bar-S meats and iconic grilling utensils to design original logos for our song and band. Both were epic. Both made us hungry.
The Website
We created a custom landing page where users could watch the music video, learn more about the band members, take notes on how to be a Bar-S Guy (or Grillin’ Maiden), and of course—get familiar with the Bar-S products featured in the song.
The Influencer Activation
In this case, our choice of influencers was easy—the Grillin’ Maidens themselves! We worked with each band member to post pre- and post-launch hype videos to promote the campaign and get folks rockin’ out to the sounds of Bar-S. As an unexpected bonus, all of the band members were so excited about the video that they each posted extra promotional content for us as well.
The Supporting Ads
We created a series of paid media social and digital assets to drive traffic to our landing page. These ads also accompanied the AdAge exclusive we secured for the campaign!
The Band Merch
It wouldn’t be a true ‘80s rock band without posters and merch! …And no, the Bar-S Guy Tour is not a real thing. But come on, how fun does Sausagepalooza sound??
The Results
