Arizona Lottery
Mega Millions
The largest new lottery ticket needed a world big enough to appreciate it.
Brand and Creative Strategy, Copywriting and Concept Development, Graphic Design and Art Direction, Video Production
The Challenge
In 2025, Mega Millions rolled out the biggest game update in years. With better odds and bigger jackpots, the game began to offer players more value than ever before. But with that came a price—literally. The ticket cost increased from $2 to $5.
So how do you convince Mega Millions players and jackpot chasers to embrace a more expensive game, especially when Powerball is still sitting at a $2 price tag?
The Solution
We realized that when it comes to jackpots, bigger is always better.
So, we used larger-than-life props, images, and set design to create a world that could capture the feeling of winning even bigger, better jackpots.
The Creative
We brought our campaign commercials to life through a series of fast-paced, vibrantly colored, over-the-top vignettes, each one bigger and more surreal than the last.
And we didn’t stop there. We continued the fun by bringing the idea of bigger to OOH boards, POS placements, and a variety of digital platforms.
