FIORUCCI FOODS
Trolley Takeover
We (legally) hijacked a train in Dallas, Texas to turn it into a moving Italian picnic garden.
Video Production, Brand Strategy, Public Relations, Influencer Activation, Digital Media Strategy and Buying, Social Media Production, Web Design and Optimization, Graphic Design, Copywriting
The Challenge
How do we weave Fiorucci’s Italian heritage and slow, time-honored values into an American culture that moves quickly?
The Solution
When COVID was winding down and normal life was getting back to full speed, we surprised busy travelers by transforming one of their normal commutes into a relaxing and delicious Italian experience worth Savoring Every Minute of.
The
Hero video
We retrofitted an everyday city trolley into a mobile Italian picnic garden—accordion player and all.
The Logo
Just like a slice of Fiorucci Prosciutto and a sip of Pinot Noir, an elegant and elevated logo was the perfect pairing for our sophisticated Italian storytelling.
The Experience
We mailed personalized event invitations for a group of key influencers we wanted in attendance. Faux flowers adorned every inch of the interior while riders were serenaded to old Italian songs as they snacked. And from branded exterior wraps to interior campaign banners, our print work for the trolley itself went a long way too. About 36.8 miles, to be exact.
The Website
Fiorucci products and recipes were strategically woven into the landing page, which offered those who couldn’t make it in person the opportunity to relive the experience online.
The Influencers
The food, the atmosphere, and the aesthetic were enough to make any social media influencer #obsessed. We even worked with a few well-known Fiorucci fans who helped us celebrate the event from home.
