City of PRESCOTT
DISCOVER BUSINESS UNUSUAL
We encouraged California entrepreneurs to leave “business as usual” behind.
Video Production, Brand Strategy, Digital Media Strategy and Buying, Social Media Production, Web Design and Optimization, Graphic Design, Copywriting
The Challenge
How do we get business leaders from major metro areas to pick up and move their companies to the small mountain town of Prescott, Arizona?
The Solution
We realized that building a business in the big city often means wading through dense bureaucracy and layers of red tape, making “business as usual” an exhausting ordeal.
So we developed a multimedia, hyper-targeted campaign that showcases what makes doing business in Prescott so refreshingly UN-usual.
The Hero Video
The campaign’s hero anthem video tells the story of Prescott’s high-tech capabilities mixed with the town’s high-touch culture, featuring real business leaders and entrepreneurs who have already happily made their escapes to the mountain town.
The Testimonial Videos
We also conducted interviews with these high-profile business leaders to share the unique reasons that make Prescott so appealing to each of them.
The Website
We anchored our campaign in a landing page housing all the videos and other helpful resources. And of course, we ensured it matched the same level of beauty as their sparkling new creative.
The Digital
A series of digital ads were deployed to drive traffic to the landing page and, in turn, steer future residents to Prescott.
The Print
Who still reads magazines? Turns out—lots of folks. So, we introduced a series of print creative across a City of Prescott brochure and a handful of highly regarded business publications, too.
