[City of Prescott]
Discover Business Unusual
Video Production // Brand Strategy // Digital Media Strategy and Buying // Social Media Production // Web Design and Optimization // Graphic Design // Copywriting
The Recognition
Local & Regional Awards
2023 Golden Prospector | Business & Economic Development
[Challenge]
Get business leaders from major metro areas to pick up and move their businesses to Prescott, promoting the historic and remote mountain town as a booming tech hub of the future.
[Insight]
Building a business in the big city often means wading through dense bureaucracy and layers of red tape, making “business as usual” an exhausting ordeal.
[Solution]
Develop a multimedia, hyper-targeted campaign that showcases what makes doing business in Prescott so refreshingly UN-usual.
The Hero Video
The campaign’s hero anthem video tells the story of Prescott’s high-tech capabilities mixed with the town’s high-touch culture, featuring real business leaders and entrepreneurs who have already happily made their escapes to the mountain town.
The Logo
It wouldn’t have been a bold new campaign without a bold new logo.
The Testimonial Videos
We also conducted interviews with these high-profile business leaders to share the unique reasons that make Prescott so appealing to each of them.
The Website
We anchored our campaign in a landing page housing all the videos and other helpful resources. And of course, we ensured it matched the same level of beauty as their sparkling new creative.
The Digital
A series of digital ads were deployed to drive traffic to the landing page and, in turn, steer future residents to Prescott.
The Print
Who still reads magazines? Turns out—lots of folks. So, we introduced a series of print creative across a City of Prescott brochure and a handful of highly regarded business publications, too.
[The Results]
Behind the Scenes
Our “set” for this production just so happened to be one of the most beautiful places in the world. That probably explains the impromptu pickup-bed photo shoot.
