[Excelligence]
Sounds of Innovation
Brand Strategy // Video Production // Art Direction // Copywriting
The Recognition
Local & Regional Awards
AAF ADDYS Phoenix | Elements of Advertising: Sound Design Gold
AAF ADDYS Phoenix | Film, Video, & Sound Internet Commercial
AAF ADDYS Phoenix | Cinematography
[Challenge]
Excelligence Learning Corporation wanted to promote how innovative their products are for today’s elementary school learners.
[Insight]
For teachers today, the most innovative products are often the hands-on ones that students can stretch, click, twist, squeeze, and feel.
[Solution]
We created a video campaign that leveraged the sounds of Excelligence’s most tactile products so that teachers could hear how innovative the brand can be for their classroom.
The Video
Our ASMR-inspired video series consisted of a hero video along with a series of paid media cutdowns. And folks had a hard time only listening once.
