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Iconic Summer Mashup

'Baby Got Buns' Starring Vanilla Ice

Brand and Creative Strategy // Copywriting and Concept Development // Graphic Design and Art Direction // Video Production // Public Relations // Influencer Activation // Social Media Strategy and Content Production // Digital and Traditional Media Planning and Buying // Web Design and Optimization


The Recognition

National Awards 

2022 SILVER Reggie  |  Challenger Brand Marketing
2022 SHORTY Winner  |  Influencer Partnership (Facebook)


Local & Regional Awards 

AAF ADDYS Southwest Regionals  |  Best of Show

AAF ADDYS Phoenix   |  Judge’s Choice

AAF ADDYS Phoenix  | Music with Lyrics Gold

AAF ADDYS Phoenix  |  Social Media Single Execution Gold

AAF ADDYS Phoenix  |  Social Media Campaign Gold

AAF ADDYS Phoenix  |  Interactive Branded Content Gold

AAF ADDYS Phoenix  |  Film, Video, & Sound Internet Commercial Gold

AAF ADDYS Phoenix  |  Music Video Gold

AAF ADDYS Phoenix  |  Cross Platform Campaign Gold



Bolster the national Now That Sounds Good campaign during the—literally—hottest sales period of the year with a breakthrough, sound-centric summer activation (and a much smaller budget).


Nostalgia has always given us senses of comfort and stability, two things we especially need during a global pandemic. Many Bar-S consumers grew up in the ‘90s, and with ‘90s pop culture coming of age again, nostalgia can be a catalyst to connect children to their parents (our consumers) more than ever before.


Team up with iconic ‘90s star Vanilla Ice to put a sizzling new Bar-S spin on a nationally beloved hip-hop classic and grill up a hot n’ juicy, nostalgic summer anthem.

The Recap

We dare you to watch this video without breaking out in The Running Man.

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Alright, that was a lot.
Like a good summer DJ, let’s break it down.

The Logo

The Iconic Summer Mashup campaign deserved an iconic logo to match. Our goal was to keep the logo consistent with Bar-S brand colors, while still feeling as catchy as the music video itself.

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The Teaser Video

With the logo complete, the next step was for the Iceman to announce his resurgence in style.