[Fiorucci Foods]
Savor Every Minute
Gondola Getaway
Video Production // Brand Strategy // Public Relations // Influencer Activation // Digital Media Strategy and Buying // Social Media Strategy and Content Production // Web Design and Optimization // Graphic Design // Copywriting // Events and Experiential Marketing
The Recognition
National Awards
2023 SHORTY GOLD Honoree | Event and Experiential Marketing
[Challenge]
We were tasked to follow our successful Trolley Takeover campaign with another experiential-focused national campaign that drove brand awareness in a very crowded category, generated sales in Q4 and this time, offered more people the opportunity to interact with the branded event.
[Insight]
As we learned more about what “savoring every minute” meant to our core consumers, we realized that most of them hadn’t been on a date or day out in months, or even years. That was simply unacceptable.
[Solution]
We brought the magic of a date in Venice, Italy to the canals of Long Beach, California for a free day out, filled with food, music, art, drinks and nothing but time to spend with your loved ones.
The Recap
We brought Venice, Italy to Long Beach, CA for a one-of-a-kind free date night!
The Logo
We needed a visual identity that helped convey the slow luxury of a gondola ride that still connected it to the brand on and off the water.
The Teaser Video
We had to let people know there was a free Date night event coming to Long Beach, so we built a teaser to get people excited and used it to drive interested guests back to our landing page to RSVP.