Savor Every Minute
Video Production // Brand Strategy // Public Relations // Influencer Activation // Digital Media Strategy and Buying // Social Media Strategy and Content Production // Web Design and Optimization // Graphic Design // Copywriting // Events and Experiential Marketing
We were tasked to follow our successful Trolley Takeover campaign with another experiential-focused national campaign that drove brand awareness in a very crowded category, generated sales in Q4 and this time, offered more people the opportunity to interact with the branded event.
As we learned more about what “savoring every minute” meant to our core consumers, we realized that most of them hadn’t been on a date or day out in months, or even years. That was simply unacceptable.
We brought the magic of a date in Venice, Italy to the canals of Long Beach, California for a free day out, filled with food, music, art, drinks and nothing but time to spend with your loved ones.
We brought Venice, Italy to Long Beach, CA for a one-of-a-kind free date night!
We needed a visual identity that helped convey the slow luxury of a gondola ride that still connected it to the brand on and off the water.
The Teaser Video
We had to let people know there was a free Date night event coming to Long Beach, so we built a teaser to get people excited and used it to drive interested guests back to our landing page to RSVP.