top of page
[Fiorucci Foods]

Savor Every Minute

Gondola Getaway

Video Production // Brand Strategy // Public Relations // Influencer Activation // Digital Media Strategy and Buying // Social Media Strategy and Content Production // Web Design and Optimization // Graphic Design // Copywriting // Events and Experiential Marketing

FiorucciGonoldaGetaway(Aug2022)_5605 (1).jpg

The Recognition

National Awards 

2023 SHORTY GOLD Honoree  |  Event and Experiential Marketing

textures_copyblocks_map-01.png

[Challenge]

We were tasked to follow our successful Trolley Takeover campaign with another experiential-focused national campaign that drove brand awareness in a very crowded category, generated sales in Q4 and this time, offered more people the opportunity to interact with the branded event.

[Insight]

As we learned more about what “savoring every minute” meant to our core consumers, we realized that most of them hadn’t been on a date or day out in months, or even years. That was simply unacceptable.

[Solution]

We brought the magic of a date in Venice, Italy to the canals of Long Beach, California for a free day out, filled with food, music, art, drinks and nothing but time to spend with your loved ones.

The Recap

We brought Venice, Italy to Long Beach, CA for a one-of-a-kind free date night!

fiorucci_gondola_getaway_-_overview_sizzle (1080p)
Play Video

The Logo

We needed a visual identity that helped convey the slow luxury of a gondola ride that still connected it to the brand on and off the water.

SEMlogo.jpg

The Teaser Video

We had to let people know there was a free Date night event coming to Long Beach, so we built a teaser to get people excited and used it to drive interested guests back to our landing page to RSVP.